Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers simultaneously place bids on ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their advertisement is disp

Banner ads are a ubiquitous form of online advertising that appear on webpages. They come in a variety of formats, from small, rectangular designs to larger, noticeable formats. Banner ads can be dynamic, and they often display images along with text. Their primary purpose is to attract user attention and drive leads to a specific URL. Smartly

Interstitial ads display themselves between content on a webpage, grabbing user sight. They provide a potent way to reach your target visitors, driving conversions. By strategically implementing interstitial ads, you can significantly enhance your campaign's performance. Design compelling ad designs that engage user interest. Focus on your ideal

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who deceive systems for financial gain. A side-by-side analysis of legitimate traffic versus fraudulent activity can be invaluable in illumin